The Impact of Apple's Branding Strategies on Customer Satisfaction and Essay

The Impact of Apples stigmatization Strategies on customer Satisfaction and Customer Loyalty - Essay ExampleThe paper analyzed the creation of branding by examining its models and the impact of branding strategies on customer satisfaction. Primary data was collected by conducting questionnaire research with Apples customers. A total of 100 questionnaires were carried out with Apples customers. The conclusions of this study are that Apples brandings strategies play an important business office in customer satisfaction and customer loyalty. Apples branding strategies have a positive impact on customer satisfaction and customer loyalty. It is Apples branding strategies that have contributed to generating value for customers, generating trust amongst customers and developing strong relationships amongst Apple and its customers. Apples branding strategies have narrowed the gap between Apple and its customers. They have helped in meliorate the performance of the order. They have hel ped in generating positive attitudes about Apples products amongst its customers. This study seeks to critically analyze the branding strategies of the company Apple. Apple has been selected as it is a leading global telecommunications company whose branding strategies have been successful in getting the right message across to customers. Apple designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. In 2014, Apples market appoint was 20.4% in the global smartphone market. Apple was the market leader. It left behind its competitors, Samsung who had a market share of 19.9%, Lenovo whose market share was 6.6%. Apples competitors are Dell Inc., Fujitsu Limited, Hewlett-Packard Company, International Business Machines Corporation, Samsung Electronics Co., Ltd., Sony Corporation, T oshiba Corporation, Research In Motion Limited, Microsoft Corporation, Acer Inc, LG Electronics, Inc., Google Inc, Merchant Customer Exchange LLC, Huawei Technologies Co., Ltd, Xiaomi Inc.